Elevate 2026
Advantage powered by JMFA • Riviera Maya, Mexico
Program Snapshot
A four-day meeting and incentive experience bringing Advantage powered by JMFA employees and their guests together in Riviera Maya, Mexico.
Client
Advantage powered by JMFA
Industry
Financial Services
Program Type
Meeting & Incentive
Destination
Riviera Maya, Mexico
Resort
Secrets Akumal Riviera Maya
Where Company Culture Became a Shared Experience
ELEVATE 2026 was designed to create space for people to connect beyond their day-to-day roles. General sessions and productive meeting time were balanced with team-building, shared meals, cultural experiences and moments of celebration — creating an experience employees and their guests could enjoy together.
Behind the Experience
HOW ICONS HELPED BRING IT TO LIFE
From strategy through execution, ICONS partnered with the Advantage team to create a seamless, impactful experience that reflected their people, purpose and the Elevate theme.
STRATEGIC PLANNING
Collaborated on program objectives, budget, and success metrics to shape the experience from the start.
SITE SELECTION
Researched and selected the ideal destination and resort to align with goals and guest experience.
CREATIVE & THEME DEVELOPMENT
Developed the Elevate theme and carried it through all touchpoints and communications.
AGENDA DESIGN
Built a thoughtfully balanced agenda that combined meetings, connection and celebration.
VENDOR & PARTNER MANAGEMENT
Sourced and managed best-in-class partners including AV, entertainment, photography and more.
PARTICIPANT EXPERIENCE
Designed seamless travel, check-in, hospitality and on-site experiences for every guest.
COMMUNICATIONS
Created save-the-dates, invitations, pre-arrival communications and onsite messaging.
ON-SITE EXECUTION
Provided on-the-ground support to ensure every detail ran smoothly from start to finish.
POST-EVENT EXPERIENCE
Created a dedicated post-event website celebrating the program, highlighting key moments and successes, and giving attendees one place to access the photo gallery, highlight video and feedback survey.
