Our Work

For ELEVATE 2026, Advantage powered by JMFA brought employees and their guests together at Secrets Akumal Riviera Maya for four days designed around connection, recognition and shared purpose. ICONS partnered with the JMFA team from destination and resort selection through program strategy, attendee experience and on-site execution. Every element was considered through the lens of the people experiencing it — balancing productive meeting time with meaningful opportunities to connect, celebrate and experience the destination together. The result was more than an all-employee meeting. It was a shared company milestone that strengthened relationships, created lasting memories and demonstrated the Human ROI possible when meetings are designed with intention. ICONS Expertise Company Meetings • Destination Selection • Resort Site Selection • Meeting & Incentive Planning • Attendee Experience • On-Site Program Management • Riviera Maya Group Travel The Experience Factor: Culture. Belonging. Connection. Hear our story. Let us help write yours.

For Matt’s Building Materials, the destination needed to feel worthy of the relationships being celebrated. ICONS curated a private-island experience in Belize that transformed the Builders Club incentive into something far beyond a traditional reward trip. From destination and resort selection to transportation strategy, activities and special events, the program was designed to combine adventure, relaxation and authentic connection. Fishing, sailing, wellness experiences and memorable island celebrations created natural opportunities for guests to connect — while the intimate setting made the experience feel personal, exclusive and genuinely different. The result: an incentive travel experience that rewarded loyalty while strengthening the relationships behind the business. ICONS Expertise Incentive Travel Planning • Customer Incentive Programs • Destination Curation • Resort Site Selection • Belize Group Travel • Caribbean Incentive Travel • Group Experiences & Activities The Experience Factor: Loyalty. Adventure. Relationships. Because the best incentive trips don’t just reward performance. They strengthen the relationships that create it.

When extraordinary performance earns an extraordinary experience, choosing the right destination and resort matters. ICONS works alongside Pink Zebra to identify destinations and resort partners that align with the vision, budget and expectations of its recognition travel programs. Our approach combines decades of hotel-side experience with destination knowledge and strong resort relationships to evaluate not simply where a group can go — but where the experience will work best. From destination strategy and resort site selection to contract positioning and program planning, ICONS helps transform recognition travel into an experience that feels genuinely earned. Because the right incentive isn’t simply a trip. It’s recognition your people will remember. ICONS Expertise Recognition Travel • Incentive Travel Planning • Resort Site Selection • Destination Selection • Mexico Incentive Travel • Caribbean Incentive Travel • Resort Contract Strategy • Group Travel Planning The Experience Factor: Recognition. Reward. Celebration. Hear our story. Let us help write yours.