Strategic Incentive Travel, Site Selection & Resort Negotiation

Beyond Sourcing

A Smarter Way to Choose Where You Meet

ICONS combines global destination expertise with decades of hotel-side sales and marketing experience to help you identify the right destination, choose the right resort and negotiate from a stronger position.

Our difference is how we evaluate the opportunity: not only where your program fits, but the full economic value your business brings to the table — insight we use to sharpen site selection and strengthen negotiations.

Talk to Us About Your Next Program

We look beyond availability to identify destinations and resorts that truly fit your event. ICONS considers your goals, attendee profile, air access, budget, logistics, service expectations and overall experience — while also evaluating the broader value your event represents to prospective resort partners.

Strategic destination and resort recommendations
Alignment with your event goals, culture and attendee profile
Air access and destination considerations
Resort fit beyond guestrooms and meeting space

The right resort is only part of the equation. The right agreement matters just as much. With decades of hotel-side sales and marketing experience, ICONS understands how resorts evaluate group business — from room revenue to events, F&B, A/V and ancillary spend — and where negotiating leverage is often overlooked.

Competitive resort sourcing and proposal evaluation
Room rates, concessions and value-added opportunities
Contract terms, protections and risk considerations
Negotiation informed by the full value of your event

A strong event depends on the right partners beyond the resort. ICONS connects you with trusted destination experts and suppliers who understand group expectations and can help bring the experience to life.

Destination management companies and transportation
A/V and production partners
Activities, excursions and local experiences
Entertainment, gifting and specialty suppliers

We help connect the moving pieces that shape the attendee experience from arrival through departure, coordinating closely with your resort and destination partners to keep the event running smoothly.

Airport transfer and ground transportation coordination
Room block and VIP considerations
Arrival and departure planning
Coordination across resort and destination partners

For clients who need support beyond site selection, ICONS can remain involved through planning and onsite execution. Services are tailored to the needs of each event, allowing you to add support where it brings the most value.

Pre-event planning and resort coordination
Event communications and collateral
Vendor and production coordination
Onsite event support

Destination & Resort Strategy

Strategic destination and resort recommendations
Alignment with your event goals, culture and attendee profile
Air access and destination considerations
Resort fit beyond guestrooms and meeting space

Site Selection & Contract Negotiation

Competitive resort sourcing and proposal evaluation
Room rates, concessions and value-added opportunities
Contract terms, protections and risk considerations
Negotiation informed by the full value of your event

Destination Partner Access

Destination management companies and transportation
A/V and production partners
Activities, excursions and local experiences
Entertainment, gifting and specialty suppliers

Group Travel & Logistics

We help connect the moving pieces that shape the attendee experience from arrival through departure, coordinating closely with your resort and destination partners to keep the event running smoothly.

Airport transfer and ground transportation coordination
Room block and VIP considerations
Arrival and departure planning
Coordination across resort and destination partners

Event Support (Optional)

Pre-event planning and resort coordination
Event communications and collateral
Vendor and production coordination
Onsite event support

Talk to Us About Your Next Program

Meeting Value Intelligence

See What Full Buying Power Looks Like

Most hotel negotiations start with guestrooms and rates. ICONS looks at the full economic impact of your event — from private events, F&B and A/V to DMC activity, spa, tours and community impact — to uncover value that often gets overlooked.

With decades of hotel-side sales and marketing experience, we understand how resorts evaluate group business. We use that broader value story to strengthen site selection and contract negotiations.

Put Your Buying Power to Work →

Our Process

From Event Vision to Smarter Site Decisions

Our approach combines destination expertise, hotel-side intelligence and a clear understanding of what your event needs to achieve — so every recommendation is strategic, not simply available.

Tell Us What Matters

We start with the bigger picture — your goals, attendees, budget, travel needs, priorities and what you want the experience to accomplish.

We Evaluate & Curate

We assess destination and resort fit through both lenses: what the experience gives your people and the value your event brings to the resort. Then we narrow the market to the options that make the strongest strategic fit.

You Choose. We Negotiate.

You choose the right home for your event. We put decades of hotel-side experience — and the full buying power of your business — to work negotiating rates, concessions, protections and overall value.

Bring ICONS In Before the RFP

The earlier we’re involved, the more strategically we can evaluate destination fit, resort options and negotiating opportunities — before your event is reduced to rooms, rates and availability. For qualified events, ICONS’ site selection and hotel contract negotiation services are compensated by the selected hotel or resort, giving you access to our destination expertise and hotel-side intelligence without an additional site-selection line item in your event budget.

Let’s Talk About Your Next Event →